Privacy

Privacy Policy

With this privacy policy, we would like to inform you about the nature, scope and purpose of the processing of personal data (hereinafter also referred to only as "data"). Personal data is all data that has a personal reference to you, e.g. name, address, e-mail address or your user behaviour. This privacy policy applies to all data processing operations carried out by us, both within the scope of our core activity and for the online media we maintain.

Who is responsible for data processing at our company

The controller responsible for data processing is:

Schwerkraft-Verlag
Carsten Reuter
Im Heetwinkel 43
46514 Schermbeck
Germany
+49-02853-4969693
shop@schwerkraft-verlag.de
https://schwerkraft-verlag.de/impressum

Processing of your data within the scope of our company's core activity

If you are our customer or business partner or are interested in our services, the nature, scope and purpose of the processing of your data is determined by the contractual or pre-contractual relationship existing between us. In this sense, the data processed by us includes all data that is or has been provided by you for the purpose of using the contractual or pre-contractual services and that is required to process your enquiry or the contract concluded between us. Unless otherwise stated in the further information of this privacy policy, the processing of your data and its transmission to third parties is limited to the data that is necessary and appropriate for answering your enquiries and/or fulfilling the contract concluded between you and us, for protecting our rights and for fulfilling legal obligations. We will inform you which data is required for this purpose before or during the data collection. Insofar as we use third-party providers to render our services, the privacy notices of the respective third-party providers apply.

Data concerned:

Inventory data (e.g. names, addresses)
Payment data (e.g. bank account details, invoices)
Contact data (e.g. e-mail address, telephone number, postal address)
Contract data (e.g. subject matter of the contract, contract duration)

Data subjects: Prospects, business and contract partners
Purpose of processing: Provision of contractual services, communication and answering of contact enquiries, office and organisational procedures
Legal basis: Performance of a contract and pre-contractual enquiries, Art. 6 (1) (b) GDPR, legal obligation, Art. 6 (1) (c) GDPR, legitimate interest, Art. 6 (1) (f) GDPR

Your rights under the GDPR

Under the GDPR, you have the rights listed below, which you can assert at any time vis-à-vis the controller named in item 1 of this privacy policy:

Right of access: You have the right to request information from us as to whether and which of your data we process.
Right to rectification: You have the right to request the rectification of inaccurate data or the completion of incomplete data.
Right to erasure: You have the right to request the erasure of your data.
Right to restriction of processing: In certain cases, you have the right to request that we process your data only to a limited extent.
Right to data portability: You have the right to request that we transmit your data to you or to another controller in a structured, commonly used and machine-readable format.
Right to lodge a complaint: You have the right to lodge a complaint with a supervisory authority. The competent supervisory authority is that of your habitual place of residence, your place of work or our registered office.

Right of revocation

You have the right to revoke your consent to data processing at any time.

Right to object

You have the right to object at any time to the processing of your data that we base on our legitimate interest under Art. 6 (1) (f) GDPR. If you make use of your right to object, we ask you to state your reasons. We will then no longer process your personal data, unless we can demonstrate to you that compelling legitimate grounds for the processing override your interests and rights.

Irrespective of the above, you have the right at any time to object to the processing of your personal data for purposes of advertising and data analysis.

Please address your objection to the contact address of the controller given above.

When do we delete your data?

We delete your data when we no longer need it or when you instruct us to do so. This means that – unless otherwise stated in the individual privacy notices of this privacy policy – we delete your data,

when the purpose of the data processing has ceased to apply and the respective legal basis named in the individual privacy notices no longer exists, e.g.
- after termination of the contractual or membership relationship existing between us (Art. 6 (1) (a) GDPR), or
- after our legitimate interest in the further processing or storage of your data has ceased to apply (Art. 6 (1) (f) GDPR),
when you make use of your right of revocation and no other statutory legal basis for processing within the meaning of Art. 6 (1) (b)–(f) GDPR applies,
when you make use of your right to object and there are no compelling legitimate grounds opposing the erasure.

However, if we must retain (certain parts of) your data for other purposes, because this is required, for example, by statutory retention periods (as a rule, 6 years for business correspondence or 10 years for accounting records) or by the assertion, exercise or defence of legal claims arising from contractual relationships (up to four years), or because the data is needed to protect the rights of another natural or legal person, we will delete (the part of) your data only after expiry of these periods. Until these periods expire, we will, however, limit the processing of this data to these purposes (fulfilment of the retention obligations).

Cookies

Our website uses cookies. Cookies are small text files consisting of a series of numbers and letters that are placed and stored on the terminal device you use. Cookies primarily serve to exchange information between the terminal device you use and our website. This includes, among other things, the language settings on a website, the login status or the point at which a video was watched.

When you visit our websites, two types of cookies are used:

Temporary cookies (session cookies): These store a so-called session ID, which allows different requests from your browser to be assigned to the shared session. The session cookies are deleted when you log out or close your browser.

Permanent cookies: Permanent cookies remain stored even after the browser is closed. As a result, our website recognises your computer again when you return to our website. These cookies store, for example, information on language settings or login information. In addition, your surfing behaviour can also be documented and stored by means of these cookies. This data can be used for statistics, marketing and personalisation purposes.

In addition to the above classification, cookies can also be distinguished with regard to their purpose of use:

Necessary cookies: These are cookies that are absolutely necessary for the operation of our website in order to store logins or shopping carts for the duration of your session, or cookies that are set for security reasons.

Statistics, marketing and personalisation cookies: These are cookies that are used for analysis purposes or audience measurement. Such "tracking" cookies may in particular store information on entered search terms or the frequency of page views. In addition, the surfing behaviour of an individual user (e.g. viewing certain content, using functions, etc.) can also be stored in a user profile. Such profiles are used to display content to users that corresponds to their potential interests. Insofar as we use services via which cookies are stored on your terminal device for statistics, marketing and personalisation purposes, we inform you of this separately in the following sections of our privacy policy or when obtaining your consent.

Data concerned:

Usage data (e.g. access times, pages clicked on)
Communication data (e.g. information about the device used, IP address)

Data subjects: Users of our online offerings
Purpose of processing: Delivery of our websites, ensuring the operation of our websites, improvement of our online offering, communication and marketing
Legal basis: Legitimate interest, Art. 6 (1) (f) GDPR

Unless we obtain your consent to the setting of cookies, we base the processing of your data on our legitimate interest in improving the quality and user-friendliness of our website, in particular its content and functions. You can object to the use of the cookies set by us within the scope of our legitimate interest via the security settings of your browser. There you have the option of specifying whether, for example, you do not accept any cookies from the outset or only upon request, or of specifying that cookies are deleted each time your browser is closed. If cookies are deactivated for our website, it may no longer be possible to use all functions of the website to their full extent.

Web hosting

We use a provider to host our websites, on whose servers our websites are stored and made available for retrieval on the internet (hosting). In this process, the provider may process all data transmitted via the browser you use that is generated when using our websites. This includes in particular your IP address, which the provider requires in order to deliver our online offering to the browser you use, as well as all entries you make on our website. In addition, the provider we use may collect the following data:

the date and time of access to our website
the time zone difference to Greenwich Mean Time (GMT)
the access status (HTTP status)
the volume of data transferred
the internet service provider of the accessing system
the type of browser you use and its version
the operating system you use
the website from which you may have reached our website
the pages or sub-pages you visit on our website.

The aforementioned data is stored as log files on the servers of our provider. This is necessary to ensure the stability and security of the operation of our website.

Data concerned:

Content data (e.g. posts, photos, videos)
Usage data (e.g. access times, pages clicked on)
Communication data (e.g. information about the device used, IP address)

Data subjects: Users of our online presence
Purpose of processing: Delivery of our websites, ensuring the operation of our websites
Legal basis: Legitimate interest, Art. 6 (1) (f) GDPR

Web host commissioned by us:
All-inkl.com
Service provider: All-Inkl.com – Neue Medien Münnich, owner: René Münnich, Hauptstr. 68, 02742 Fredersdorf
Website: https://all-inkl.com/
Privacy policy: https://all-inkl.com/datenschutzinformationen/

Content Delivery Network

We use a content delivery network (CDN) to deliver our websites. A CDN is a network of regionally distributed servers connected via the internet. The CDN provides scalable storage and delivery capacities. As a result, the loading times of our websites are optimised and optimum data throughput is guaranteed even at times of peak load. User requests on our websites are routed via servers of the CDN. Statistics are compiled from these data streams. This serves on the one hand to identify potential threats to our websites from malware at an early stage and on the other hand to continuously improve our offering and make our websites more user-friendly for you as a user.

We would like to point out that, depending on the country in which the service provider named below is based, the data collected via the service may be transferred and processed outside the territory of the European Union. In this case, there is a risk that the level of data protection prescribed by the GDPR may not be maintained and that the enforcement of your rights may not be possible or may only be possible with difficulty.

Data concerned:

Content data (e.g. posts, photos, videos)
Usage data (e.g. access times, pages clicked on)
Communication data (e.g. information about the device used, IP address)

Purpose of processing: Defence against bot and hacker attacks
Legal basis: Legitimate interest, Art. 6 (1) (f) GDPR

CDN service provider used:
Cloudflare
Service provider: Cloudflare Inc., 101 Townsend St., San Francisco, CA 94107, USA
Website: https://www.cloudflare.com/
Privacy policy: https://www.cloudflare.com/privacypolicy/
Scope of data collection: https://blog.cloudflare.com/what-cloudflare-logs/

Contact

If you contact us via e-mail, social media, telephone, fax, post, our contact form or otherwise and provide us with personal data such as your name, your telephone number or your e-mail address, or make further statements about yourself or your concern, we will process this data in order to answer your enquiry within the scope of the pre-contractual or contractual relationship existing between us.

Data concerned:

Inventory data (e.g. names, addresses)
Contact data (e.g. e-mail address, telephone number, postal address)
Content data (texts, photos, videos)
Contract data (e.g. subject matter of the contract, contract duration)

Data subjects: Prospects, customers, business and contract partners
Purpose of processing: Communication and answering of contact enquiries, office and organisational procedures
Legal basis: Performance of a contract and pre-contractual enquiries, Art. 6 (1) (b) GDPR, legitimate interest, Art. 6 (1) (f) GDPR

Registration, login and user account

You have the option of registering on our online medium in order to create a user account there. For this purpose, the entry of personal data is necessary, which results from the input mask. The data requested there includes in particular your name, your e-mail address, if applicable a user name, as well as the password. We store and process this data in order to set up a user account for you and to enable (repeated) login. The data can be changed or deleted by you at any time. The data will not be passed on to third parties unless this serves the technical and organisational handling of the usage contract existing between us. In order to protect you and us against abusive registrations, we store the IP address assigned to you at the time of registration, as well as the date and time of registration.

Data concerned:

Inventory data (e.g. names, addresses)
Contact data (e.g. e-mail address, telephone number, postal address)
Contract data (e.g. subject matter of the contract, contract duration)
Payment data (e.g. bank account details, invoices)
Content data (e.g. posts, photos, videos)
Usage data (e.g. access times, pages clicked on)
Communication data (e.g. information about the device used, IP address)

Purpose of processing: Provision of contractual services, communication and answering of contact enquiries, security measures.
Legal basis: Performance of a contract and pre-contractual enquiries, Art. 6 (1) (b) GDPR, legal obligation, Art. 6 (1) (c) GDPR, legitimate interest, Art. 6 (1) (f) GDPR
Deletion: See the section "When do we delete your data?". In addition, we would like to point out that, subject to conflicting statutory retention obligations, we will delete the data collected during registration as well as the content data stored in the account as soon as you delete your account. We therefore ask you, if you want or need to access the content data stored in your account even after the deletion of your account, to back it up elsewhere before deleting the account.

Your comments or reviews

You have the option of commenting on our contributions, expressing your opinion or posting content in the areas of our online presence provided for this purpose. Since we may ourselves be held liable for content of your comment that infringes the rights of others (insult, defamatory criticism, incitement to hatred, prohibited depiction of violence, etc.), we store your IP address for a period of 7 days in order to be able to determine your identity if necessary.

Legal basis: Art. 6 (1) (f) GDPR

Data concerned:

Inventory data (e.g. names, addresses)
Content data (e.g. posts, photos, videos)
Usage data (e.g. access times, pages clicked on)
Communication data (e.g. information about the device used, IP address)

Purpose of processing: Performance of contractual obligations, communication and processing of enquiries, collection of feedback, security measures.

Subscribing to comments

You have the option of subscribing to the comments following your contribution. You will then be notified when other people comment on the same contribution. For this purpose, you must activate a checkbox provided for this purpose when submitting your comment and enter your e-mail address. To ensure that your e-mail address was not misused when subscribing, you will first receive a confirmation e-mail containing a link. By clicking on the link, you activate the receipt of the notification. To prevent misuse, we store the date and time of the subscription as well as the IP address assigned to you at that time. We delete the e-mail address you provided either if you have not clicked on the confirmation link 1 month after the confirmation e-mail was sent as part of the double opt-in procedure, or immediately after you cancel the subscription to the respective contribution.

Legal basis: Consent, Art. 6 (1) (a) GDPR
Revocation: You can cancel the subscription at any time. We will inform you upon conclusion of the subscription of the ways in which you can declare the revocation – as a rule, by e-mail to an e-mail address provided by us for this purpose. Even after revocation, we may store your e-mail address for up to three years on the basis of our legitimate interests before deleting it, in order to be able to prove that you concluded the subscription. After your revocation, we store your e-mail address exclusively for this purpose. We will delete your e-mail address early if you confirm to us that you previously gave your consent to the subscription.

Processing of your data when placing an order in our online shop

If you place orders via our online shop, we process the information you provide during the order process in order to be able to process your order. This includes in particular your name as well as your address and electronic contact data, information on handling the payment process, and the details of your specific order. We will inform you which data we require in each individual case during the ordering process.

If this is necessary for the fulfilment of the contract concluded between us, for the protection of your vital interests or due to statutory provisions, we will transmit your data, taking your rights into account, to third parties, e.g. to the logistics company commissioned with the delivery, to payment service providers for the purpose of payment processing, and to our tax advisor. Insofar as we use third-party providers to render our services, the privacy notices of the respective third-party providers apply.

User accounts: You can voluntarily create a user account in which you can view and manage your orders. When you cancel your account, your data will be deleted. It is your responsibility to back up your data before cancellation. We use transient cookies (for the definition, see above under Cookies) to store the shopping cart content and persistent cookies (for the definition, see above under Cookies) to store the login status. When you place an order, register for a user account or log in again there, we store your IP address and the time of the respective user action. The purpose of the storage is our – but equally also your – legitimate interests in protection against abuse and other unauthorised use.

Advertising measures: We may also use the data you have stored to inform you by post or e-mail about similar products and/or services of interest after an order has been placed.

Data concerned:

Inventory data (e.g. names, addresses)
Payment data (e.g. bank account details, invoices)
Contact data (e.g. e-mail address, telephone number, postal address)
Contract data (e.g. subject matter of the contract, contract duration)
Usage data (e.g. access times, pages clicked on)
Communication data (e.g. information about the device used, IP address)

Data subjects: Customers, prospects, business and contract partners
Purpose of processing: Processing of orders, communication and, if applicable, marketing as well as answering of enquiries, data security, office and organisational procedures
Legal basis: Performance of a contract and pre-contractual enquiries, Art. 6 (1) (b) GDPR, legal obligation, Art. 6 (1) (c) GDPR, legitimate interest, Art. 6 (1) (f) GDPR

We send out a newsletter at regular intervals in order to inform our customers, business partners and prospects about our offerings and about news related to them. You have the option of subscribing to our newsletter on our website and of consenting to the receipt of the newsletter as part of the registration. When you subscribe to our newsletter, providing your e-mail address is mandatory. We store the e-mail address in order to be able to send you the newsletter. The provision of further data such as salutation or name is voluntary and is used to be able to address you personally. As soon as a registration for our newsletter takes place, you will receive a confirmation e-mail to the e-mail address provided during registration, in the so-called double opt-in procedure. This e-mail contains a link. When you click on this link, you confirm that you wish to receive the newsletter. This ensures that your e-mail address was not misused by a third party when you registered. For the same reason, we store the date and time of registration as well as the IP address assigned to you at the time of registration. We do not pass on the aforementioned data to third parties.

Evaluation of user behaviour

If you have consented to this, we evaluate your user behaviour when sending the newsletter. For this purpose, our newsletter contains tracking pixels and tracking links. This allows us to determine whether and when you opened the newsletter and whether and which links you clicked on in the newsletter.

Purpose: We evaluate the newsletter as described above in order to be able to measure a statistical evaluation of the success or failure of our newsletter.
Legal basis: The legal basis for the processing of your data is Art. 6 (1) (a) GDPR.
Prevention: You can revoke your consent to the receipt of the newsletter at any time using the options stated above.
Deletion: We delete your data after revocation has taken place.

Data concerned:

Content data (e.g. posts, photos, videos)
Usage data (e.g. access times, pages clicked on)
Communication data (e.g. information about the device used, IP address)

Data subjects: Users of our online presence
Purpose of processing: Delivery of our websites, ensuring the operation of our websites
Legal basis: Consent, Art. 6 (1) (a) GDPR, legitimate interest, Art. 6 (1) (f) GDPR
Deletion: The e-mail address is deleted either if you have not clicked on the confirmation link 1 month after the confirmation e-mail was sent as part of the double opt-in procedure, or immediately after you have unsubscribed from our newsletter.
Revocation: You can revoke your consent to the receipt of the newsletter at any time and unsubscribe from the newsletter subscription. We offer the following options for declaring the revocation:

Clicking on the link provided in the newsletter for this purpose

Name of the provider: Brevo GmbH, trading under the brand "Brevo".
Legal form, registration, registered office: Brevo GmbH is a limited liability company (GmbH) under the German GmbH Act, with its registered office at Köpenicker Str. 126, 10179 Berlin, registered in the commercial register of the Charlottenburg (Berlin) Local Court under number HRB 133191.
Brevo GmbH is a subsidiary of Sendinblue SAS, 17 rue de Salneuve, 75017 Paris, France.
Postal address: Köpenicker Str. 126, 10179 Berlin
Contact details: E-mail: contact@brevo.com, telephone: +49 (0)30 / 219 255 88, website: https://www.brevo.com/de/
Privacy policy: https://www.brevo.com/de/legal/privacypolicy/

Our online presences on social networks

We operate online presences within the social networks listed below. If you visit one of these presences, the data set out in more detail below is collected and processed by the respective provider. As a rule, this data is collected for advertising and market research purposes and user profiles are created with it. In the user profiles, data can be stored independently of the device you use. This is particularly the case if you are a member of the respective platform and logged in to it. The user profiles can be used by the providers to display interest-based advertising to you. You have a right of revocation against the creation of user profiles. In order to exercise this, you must contact the respective provider.

If you have an account with one of the providers listed below and are logged in there when visiting our website, the respective provider may collect data about your user behaviour on our website. To prevent such a linking of your data, you can log out of the provider's service before visiting our website.

For what purpose and to what extent data is collected by the provider can be found in the respective privacy policies of the providers communicated below.

We would like to point out that, depending on the country in which the provider named below is based, the data collected via its platform may be transferred and processed outside the territory of the European Union. In this case, there is a risk that the level of data protection prescribed by the GDPR may not be maintained and that the enforcement of your rights may not be possible or may only be possible with difficulty.

Data concerned:

Inventory and contact data (e.g. name, address, telephone number, e-mail address)
Content data (e.g. posts, photos, videos)
Usage data (e.g. access times, pages clicked on)
Communication data (e.g. information about the device used, IP address)

Purpose of processing: Communication and marketing, tracking and analysis of user behaviour
Legal basis: Consent, Art. 6 (1) (a) GDPR, legitimate interest, Art. 6 (1) (f) GDPR
Objection options: For the respective objection options (opt-out), we refer to the information of the providers linked below.

We maintain online presences on the following social networks:

Facebook
Service provider: Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA
Registered office in the EU: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland
Website: https://www.facebook.com/
Privacy policy: https://www.facebook.com/about/privacy/
Privacy policy for Facebook pages: https://www.facebook.com/legal/terms/information_about_page_insights_data

Instagram
Service provider: Instagram Inc., 1601 Willow Road, Menlo Park CA 94025, USA
Parent company: Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA
Registered office in the EU: Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland
Website: https://www.instagram.com/
Privacy policy: http://instagram.com/about/legal/privacy

Twitter
Service provider: Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA
Website: https://twitter.com/?lang=de
Privacy policy: https://twitter.com/de/privacy

Chat services

We communicate via online chats and/or chatbots (hereinafter referred to as chat services). An online chat is understood to be the exchange of text messages over the internet in real time. Chatbots are computer programs that are usually used on websites in order to answer user queries automatically or to display notifications to users.

If you use our chat services, we collect your access data. This includes in particular the IP address of the requesting device, the date and time of the request, and your identification number. Furthermore, we store the content of the communication conducted via the chat services. Finally, we log your registration and your declaration of consent. We use this data in order to be able to communicate with you via our chat services, to address you personally, to answer your queries, and to transmit any requested content.

The service provider(s) named below has/have the option of accessing the metadata of the communication. This includes the time and (depending on the setting) the location of the communication, the device you use, and the information on who communicated with whom. The provider's access to the metadata generally takes place in order to optimise the service or for security reasons. In addition, however, the provider's access may also take place in order to use the data for marketing purposes. You can find more information on this in the privacy policy of the service provider, which we have linked below.

Data concerned:

Inventory and contact data (e.g. name, telephone number, e-mail address)
Content data (e.g. text entries)
Usage data (e.g. access times, interest in content)
Communication data (e.g. information about the device used, IP address)

Purpose of processing: Communication and marketing
Legal basis: If we have asked you for your consent before the use of the respective chat service, this consent constitutes the legal basis, Art. 6 (1) (a) GDPR. In this respect, we make clear that we do not initially transmit your contact data to the service provider without your consent. If we communicate with you via one of the services named below as part of contract initiation or within the scope of an existing contractual relationship, the legal basis is the fulfilment or preparation of the contract, Art. 6 (1) (b) GDPR. Otherwise, we rely on our legitimate interests in fast and efficient communication and in fulfilling the needs of our communication partners in communicating via the services named below, Art. 6 (1) (f) GDPR.
Objection options: You can revoke the consent you have given us for the use of the service named below at any time. In addition, you can object at any time to the processing of your data via the chat service used by us.

We use the following chatbots and chat functions:

How our live chat is technically integrated

Our live chat is technically integrated in such a way that it is only loaded after your explicit consent: before you click the activation button, no data is transmitted to the chat provider Brevo and no chat cookies are set. Your consent is stored locally in your browser only (so-called localStorage); this is not a cookie and not a tracking mechanism. This local storage serves exclusively to document your consent so that the chat does not ask again on subsequent visits. The consent automatically expires after 180 days — after that, the chat is only loaded again once you have given renewed consent.

Withdrawal of consent: You may withdraw your consent at any time with effect for the future by deleting the website data for schwerkraft-verlag.de in your browser settings (this removes the entry "brevo_chat_accepted") or by sending us a message to the contact address stated above. Upon request, we will additionally delete your chat history stored at Brevo as well as any contact data that may have been transmitted.

Logged-in customers: If you are logged into your customer account at the time of using the chat, your name, e-mail address and customer number will be transmitted to Brevo after you have given your chat consent, so that our service team can identify you directly. This transmission takes place exclusively after the consent described above.

Security measures

Furthermore, we take technical and organisational security measures in accordance with the state of the art in order to comply with the provisions of the data protection laws and to protect your data against accidental or intentional manipulation, partial or complete loss, destruction, or unauthorised access by third parties.

Currency and changes of this privacy policy

This privacy policy is currently valid and has the status of October 2026. Due to changed legal or regulatory requirements, it may become necessary to adapt this privacy policy.

This privacy policy was created with the help of the privacy policy generator of SOS Recht. SOS Recht is an offering of Mueller.legal Rechtsanwälte Partnerschaft, based in Berlin.

Privacy Policy

Who is responsible for data processing at our company

Processing of your data within the scope of our company's core activity

Your rights under the GDPR

Right of revocation

Right to object

When do we delete your data?

Cookies

Web hosting

Content Delivery Network

Contact

Registration, login and user account

Your comments or reviews

Subscribing to comments

Processing of your data when placing an order in our online shop

Newsletter

Evaluation of user behaviour

Our online presences on social networks

Chat services

Security measures

Currency and changes of this privacy policy